You will focus on maintaining our innovative and respected presence, lead our media relations efforts and develop news-worthy stories with the support of our wider marketing team.
The ideal candidate for this position will have at least three years of experience in a similar role (ideally within fast growth tech sector) and enjoy working in a fast-paced, collaborative, start-up environment.
Build and maintain relationships with ‘friendly’ media contacts; keep what3words top of mind by regularly sharing news about new partnerships, thought leadership, awards, funding, etc.
Draft press releases in line with best practise to maximise coverage and build reputation
Monitor and report on on-going coverage
Keep awards and events calendars up-to-date, constantly seeking out new opportunities relevant to our growing business
Develop strategies for working with digital influencers and content creators across our campaigns and within relevant industries; build relationships with these influencers and execute on strategy
Develop strategy for and oversee all media and business partner events
Identify clear opportunities for thought leadership; propose approaches for research to add credibility to our POV
Monitor and identify news and trends that may impact what3words and the various industries we operate within
Maintain media contact database and company resources (PR.co, bios, etc.)
You will have:
3- 5 years of experience
Excellent understanding of all media channels both on and off line
Excellent written and verbal communication skills
Calm under pressure
Excellent understanding of the industry and all modern influencer relationship management best practices
Experience developing strategic proposals and executing them
Ability to assimilate information quickly
Full working knowledge of all software tools required to complete the role
We are looking for an experienced PR professional to continue to build quality long-term relationships across the trade & industry press and to drive positive high-impact coverage for what3words globally.
Our vision is to make the world a safer, more efficient and less frustrating place through a global addressing standard. As PR Manager, you will be responsible for ensuring that our mission and products are understood and well represented in consumer, business and trade industry media.